Privacy notice
The Year Ahead Scorecard privacy notice
This notice explains how Life Assess Limited uses your information when you take the Year Ahead Scorecard at elviscumez.com/year-ahead.
Who we are
Life Assess Limited is the data controller. We are a company registered in England and Wales, company number 16293032, at Wellington House, Suite 322, 90-92 Butt Road, Colchester CO3 3DA, United Kingdom. We are registered with the Information Commissioner's Office, registration number ZC059084. Contact us about privacy at info@lifeassess.org.
Your answers stay in your browser
Your score is worked out in your own browser. Your answers and scores are not sent to us or stored by us, unless you tick the box to receive Dear Leader. While you take the scorecard, your progress is kept in your browser's session storage so you do not lose your answers if the page reloads. It is deleted when you close the tab. This is strictly necessary to provide the service you asked for.
If you do not tick the box to receive Dear Leader, nothing you enter on the scorecard is sent to us. You still get your full results on screen. If you add your first name, it only appears on your results on screen.
We do not email you a copy of your results. You can print them or save them as a PDF from the results screen.
If you tick the box
If you tick the box to receive Dear Leader, the daily leadership letter from Elvis C. Umez, and occasional news about programmes and books, we send the following to our email provider, Kit:
- your first name and email address
- your overall score, your result band and your focus area, so we can send you content that fits your results
- a label showing that you joined through the Year Ahead Scorecard
Kit will email you to confirm your subscription. You will not receive Dear Leader until you confirm. Kit keeps a record of when you subscribed and confirmed.
Your result never depends on ticking the box.
Our lawful basis
| Purpose | Lawful basis (UK GDPR) |
|---|---|
| Showing your results on screen | Taking the steps you asked for (Article 6(1)(b)) |
| Replying if you contact us or book a call about your results | Taking the steps you asked for (Article 6(1)(b)) |
| Sending Dear Leader and occasional news about programmes and books, shaped by your results | Your consent, only if you tick the box (Article 6(1)(a)) |
You can withdraw consent at any time with the unsubscribe link in any email or by contacting us. This does not affect anything we did before you withdrew it.
Who we share it with
We do not sell your information. We use service providers who process it on our behalf under contract:
- Kit (Kit, Inc.), our email provider, only if you tick the box
- Cloudflare, which hosts this website and, like any web host, processes technical data such as your IP address to deliver and protect the site
If you book a discovery call, the booking page is provided by Calendly and Calendly's privacy policy applies to the details you enter there.
Kit is based in the United States. Where information leaves the UK, Kit relies on the UK Extension to the EU-US Data Privacy Framework and, where needed, the safeguards in its data processing addendum, including the International Data Transfer Addendum issued by the Information Commissioner.
How long we keep it
If you tick the box, we keep your details in Kit until you unsubscribe. After that we keep a record that you unsubscribed so we do not email you again. If you do not confirm your subscription, we delete your details. We do not keep scorecard information anywhere else.
Your rights
You have the right to access your information, correct it, ask us to delete it, restrict or object to how we use it and receive a copy in a portable format. You can object to marketing at any time and we will stop. To use any of these rights, contact info@lifeassess.org. We will reply within one month.
If you are in Nigeria or the European Union, you have similar rights under the Nigeria Data Protection Act 2023 or the EU GDPR.
Complaints
Please contact us first so we can try to put things right. You can also complain to the Information Commissioner's Office at ico.org.uk/make-a-complaint or on 0303 123 1113.
Changes
We will update this notice if how we use your information changes. Last updated: 10 November 2026.